Branding

    Branding Agency London

    A brand is not a logo. It is the entire system a buyer recognises before they read a word. Strategy, identity, voice, application. We build London brands that look credible at every scale, from a business card to a 40-foot installation.

    Identity
    Systems built to scale
    London + UK
    Local and national brands
    Google
    Partner certified agency
    What We Do

    Our Branding Services

    Strategy, identity, and application. We build brands that stand out and scale up.

    Brand Strategy

    • Positioning, audience and proposition
    • Competitive landscape mapping
    • Brand architecture decisions

    Visual Identity

    • Logo, mark and signature system
    • Colour, type and texture palette
    • Photography and illustration direction

    Typography Systems

    • Type pairing and licensing
    • Hierarchy and scale documentation
    • Variable font implementation

    Brand Guidelines

    • Comprehensive PDF and Figma library
    • Voice, visual and application rules
    • Editable templates for internal teams

    Brand Application

    • Website, packaging, social and signage
    • Stationery, presentation and pitch decks
    • Event and environmental design

    Rebrand and Repositioning

    • Audit of existing brand assets
    • Phased rebrand to limit disruption
    • Migration plan for digital and physical
    01
    How We Work

    How We Work

    01

    Discover

    We interview founders, map competitors and audit the existing brand if there is one. The discovery phase produces a one-page brand brief that defines positioning, audience and proposition before any design starts.

    02

    Define

    Brand strategy, voice principles and architecture decisions are agreed in writing. Naming, proposition and audience are signed off so the design phase is anchored to a single direction.

    03

    Design

    Logo, type, colour, photography and illustration direction are designed as a coordinated system. We present at three checkpoints. Iteration happens between checkpoints, not after the whole system is finished.

    04

    Deploy

    Guidelines are produced. Application work is built. Internal teams are trained. The brand goes live in a coordinated launch across digital and physical touchpoints. We support the first 90 days at no extra cost.

    02
    Why Dedote

    What Makes Us Worth Paying For

    Transparency about what's working. Honesty about what isn't. A management structure where the person who built your account is the person managing it.

    Google Partner

    Independently verified by Google. London-based team.

    Monthly rolling

    No 12-month tie-ins. You stay because the work is good.

    British English copy

    Reports read like English, not robot. Engineers and marketers action them on day one.

    Questions

    Common Questions

    Everything you need to know about our services, pricing, and process.

    Still have questions? Talk to us

    Explore Other Services

    Strategy first. Identity second. Application everywhere.

    The conversation is honest. If we are not the right fit, we will tell you.

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