Paid Social Agency London

Meta Advantage+ campaigns

Meta Advantage+ Shopping Campaigns use Meta's AI to combine audience targeting, placement and creative selection into a single automated campaign. For most UK ecommerce brands in 2026, Advantage+ outperforms manual prospecting campaigns at the same spend. Meta's 2024 Performance Marketing Report cites a 17 percent average cost-per-acquisition improvement on Advantage+ versus manual Sales campaigns. We build Advantage+ alongside manual brand defence campaigns to capture both efficient prospecting and protected branded traffic.

TikTok Spark Ads

Spark Ads turn organic TikTok content (yours or a creator's) into paid placements. The format produces 142 percent higher engagement and 53 percent higher 6-second view rates than standard TikTok ads per TikTok's official 2024 advertiser benchmark report. We brief creators, manage Spark Ad authorisation codes and run the paid amplification. Creative briefs are matched to platform behaviour: hook in the first 2 seconds, captions burned in for sound-off viewing, vertical 9:16 format throughout.

LinkedIn B2B and ABM

LinkedIn delivers the highest cost-per-click of major platforms but the lowest cost-per-qualified-lead for UK B2B sectors. LinkedIn's 2024 B2B Benchmark Report cites median UK CPC of £6 to £14 versus median qualified-lead value of £350 to £2,500 for SaaS, services and high-ticket B2B. We run job title and company list targeting, account-based marketing audiences synced from CRM, and message ads where the audience justifies the premium.

Pinterest commerce

Pinterest reaches 522 million UK and global monthly active users in 2026 per Pinterest's official Q1 report, with the audience skewing high household income and high purchase intent. Pinterest catalogue sales campaigns use product feeds (the same feed used by Google Shopping or Meta) to serve dynamic shopping placements. We run Pinterest Shopping for UK retailers in lifestyle, home, fashion and food categories where the audience demographics align.

Conversions API and server-side tracking

iOS 17 and 18 privacy changes have reduced client-side conversion measurement by 18 to 34 percent for typical UK ecommerce accounts per a Statista 2024 measurement loss benchmark. Conversions API restores most of that loss by sending events from your server directly to Meta, TikTok or Pinterest. We deploy server-side Google Tag Manager containers, configure Conversions API and verify event match quality scores above 8 on Meta as standard.

Creative-led optimisation

Meta's official 2024 Creative Lift study found that creative quality drives 56 percent of total ad performance, more than audience, bidding or placement combined. We brief creative for every campaign rather than relying on platform-scraped assets. Hook structure, captions, format-specific edits and weekly creative testing all included. Creative replaces underperformers monthly so campaigns do not plateau.