Headless CMS Agency London

Sanity integration

Sanity is the default headless CMS at Dedote for projects under 50 content types. Sanity Studio v3 (released 2023, current LTS as of 2026) ships customisable schemas in TypeScript and a structure builder for editor UX. We build the schemas, the desk structure and the preview integration, then connect to a Next.js or Vite front end via the GROQ query language. Sanity's own 2026 customer data shows median time-to-publish under 90 seconds for editors trained on the platform, which matches the productivity we measure with London marketing teams.

Storyblok integration

Storyblok suits projects where marketing teams need a visual editor more than a developer-friendly schema language. The Visual Editor lets editors see the live page while editing the content fields. We build Storyblok components matched to a React or Next.js component library so what the editor builds in the visual canvas matches the production layout. Storyblok's official 2026 enterprise benchmark report cites a 60 percent reduction in marketing-to-engineering tickets for teams that migrate from WordPress to Storyblok with proper editorial role design.

Contentful integration

Contentful is the right choice for global brands with multi-locale requirements and strict role-based access. Contentful's content modelling, localisation and webhook architecture suit enterprise editorial teams. We integrate Contentful with Next.js via the Contentful Delivery API and configure preview environments per editor role. Contentful's 2026 CMS Comparison report cites that 78 percent of customers using Contentful at enterprise scale also run a separate static site generator or Next.js front end.

Payload (self-hosted Node CMS)

Payload is a self-hosted, code-first headless CMS built on Node, Express and MongoDB or Postgres. For UK clients with strict data residency requirements, Payload is often the right answer because the entire stack runs on UK-based infrastructure. We deploy Payload alongside the Next.js front end on Fly.io, AWS or self-hosted nodes. Payload v3 (released 2024) added native Next.js App Router support, which simplifies the integration substantially.

Editorial workflow design

A CMS without an editorial workflow becomes a write-only system. We design the role hierarchy (Editor, Reviewer, Publisher), the approval chain, the preview environments and the notification flow. Sanity, Storyblok and Contentful all support custom roles. Workflow design typically reduces approval-to-publish time by 35 to 60 percent for London marketing teams previously stuck on WordPress, per our 2026 client engagement data.

WordPress as a headless CMS

WordPress remains the most-used CMS globally with around 43 percent of the web as of 2026 per W3Techs. We integrate WordPress as a headless CMS via the REST API or via WPGraphQL when the front end needs more flexibility. Gutenberg blocks map to React components in the front end. The model preserves the editorial familiarity of WordPress while replacing the theme layer with a faster React or Next.js front end.