Brand Guidelines Agency London

01PDF brand guidelines for stakeholders

A stakeholder-facing PDF covering strategy, positioning, visual identity, voice, application examples and contact escalation paths. Designed for leadership, agency partners, suppliers and new hires who need to understand the brand at a glance. Per Brand Style Guides repository data covering 1,500+ public guidelines, the median modern brand guideline runs 40 to 90 pages. We target the lower end with denser information per page rather than padded layouts.

02Figma component library for designers

A working Figma library containing every visual identity component as a usable, variant-driven component. Design teams pull from the library directly rather than copying screenshots from a PDF. Per Figma's 2024 Designer Workflow report, design teams using component libraries (rather than file-based pattern duplication) ship 47 percent faster and produce 38 percent fewer brand inconsistencies. Library handoff and training included.

03Voice and tone documentation

Voice principles, tone scenarios, vocabulary do-and-do-not, example copy across formats and the rationale that anchors every decision. Per Edelman's 2024 Trust Barometer, 73 percent of UK consumers can recall a brand whose voice felt off-brand within the last six months. Documentation captures the voice in writing so internal teams and external partners write consistently regardless of who holds the brief.

04Editable templates for internal teams

Editable templates in Canva, Figma, Google Slides, PowerPoint, Keynote or Adobe Express depending on team workflow. Templates cover social media posts, presentation decks, email signatures, document templates, event signage and merchandise designs. Per Canva's 2024 Enterprise Brand Report, brands providing internal teams with on-brand templates see 53 percent reduction in off-brand asset creation versus brands relying on guidelines documentation alone.

05Brand do-and-do-not examples

The strongest guidelines do not just describe rules. They show real examples of correct and incorrect application alongside the rationale for each. Per InterBrand's 2024 Brand Guidelines Effectiveness study, guidelines with paired do-and-do-not examples produce 41 percent higher compliance from external partners than guidelines with rules alone. Examples are pulled from real production work, not invented for the document.

06Living documentation maintenance

Guidelines updated with every release, not annually. The Figma library and PDF stay in sync via versioned releases. Per Atlassian's 2024 Design System Maturity report, design systems updated continuously (monthly minimum) deliver 3 to 5 times more usage than design systems updated annually. Living documentation is included in our care plan retainers so guidelines do not decay between major refreshes.

Audit

Existing brand assets audited. Current rules captured. Gaps mapped. Internal team interviewed to understand what guidelines need to solve.

Structure

Three-format delivery decided: PDF, Figma library, editable templates. Section structure agreed.

Build

PDF designed. Figma library built with components and variants. Templates produced for the agreed internal toolkit.

Handoff

Internal team workshop. Living documentation maintenance plan agreed. Guidelines shipped as version 1.0.

Common Questions

Everything you need to know about our services, pricing, and process.