Content Distribution Agency London
What is content distribution?
Content distribution is the discipline of getting content in front of audiences who would not otherwise find it. For a London brand in 2026 it covers owned channels (email, social, website), earned channels (PR, trade press, creator partnerships) and paid amplification. Distribution is the half of content marketing that turns publishing into reach. Without it, content sits.
What our distribution and analytics covers
Email distribution
Email is the highest-leverage owned distribution channel for content marketing. We design newsletter cadence, segment by audience, write the teasers and measure open and click performance. Email lifts content reach by 3 to 8 times what social alone delivers.
- ✓Newsletter cadence design
- ✓Audience segmentation
- ✓Teaser and subject line writing
- ✓Performance tracking per send
Social amplification
Every piece of content is distributed across LinkedIn, X, Threads and Instagram where the audience justifies the platform. Native format per platform, not the same post copied across all surfaces. First-60-minute engagement plan applied to LinkedIn for algorithmic lift.
- ✓Platform-native formatting per surface
- ✓Posting cadence and timing
- ✓Engagement plan first 60 minutes
- ✓Per-platform performance tracking
PR and trade press placement
Selected long-form and research content is pitched to UK trade press. Placements compound brand authority. We maintain pitch lists per sector and run outreach with realistic response-rate expectations (8 to 18 percent on a well-targeted list).
- ✓Sector-targeted publication lists
- ✓Pitch and follow-up cadence
- ✓Placement tracking with URL and date
- ✓Brand mention reclamation
Citation tracking (AEO)
AEO citation tracking runs monthly. We test the prompts that should cite your brand and record which pages are extracted by ChatGPT, Perplexity and Google AI Overviews. Citation is a separate growth channel and needs separate measurement.
- ✓Monthly prompt testing across answer engines
- ✓Per-prompt citation log
- ✓Branded search uplift attribution
- ✓AEO performance in the monthly report
GA4 and GSC reporting
Every content piece is tracked from impression to revenue where possible. GSC for impressions and clicks. GA4 for on-site behaviour. UTM discipline across email and social so attribution survives. Monthly report ties every published piece to performance.
- ✓UTM tagging discipline
- ✓GA4 event design for content engagement
- ✓GSC impressions and clicks per URL
- ✓Revenue attribution where possible
Executive monthly summary
Every month we produce a one-page executive summary covering published content, distribution performance, top-performing pieces, AEO citations earned and next-month recommendations. Built so the CEO can read it in 90 seconds.
- ✓One-page summary format
- ✓Top pieces ranked by business impact
- ✓AEO citations counted
- ✓Next-month priorities recommended
Our distribution and analytics process
Channel audit
Current distribution channels audited. Gaps identified. Recommendations made for which channels to start, scale or stop.
Distribution plan
Per-channel cadence, format and ownership decided. UTM and tracking infrastructure built before distribution starts.
Distribute
Every piece distributed across the agreed channels. Native format per platform. Engagement plan executed.
Measure and report
Monthly one-page summary. AEO citation tracking. Quarterly distribution strategy refresh.
"Content that does not get distributed is content that did not happen. Publish the work and then move the work."
What Makes Us Worth Paying For
Transparency about what's working. Honesty about what isn't. A management structure where the person who built your account is the person managing it.
UTM discipline
Attribution survives across every distribution channel.
AEO citation tracking
Monthly audit of who cites your brand.
One-page summary
CEO can read the report in 90 seconds.
Common Questions
Everything you need to know about our services, pricing, and process.
Still have questions? Talk to us