AEO Content Agency London
What is AEO content?
AEO content (answer engine optimisation content) is content engineered to be cited by ChatGPT Search, Perplexity, Claude and Google AI Overviews. For a London brand in 2026 it covers answer-first paragraphs, question-format H2s, definition blocks, original data points, entity binding to brand and location, and FAQPage and Speakable schema. AEO is a separate growth channel from classic SEO.
What our AEO content covers
Prompt pattern research
Every AEO project starts with prompt pattern research. We test the prompts your buyers actually use in ChatGPT, Perplexity and Google AI Overviews. The output is a prompt-to-page map showing which queries each piece of content needs to be cited for.
- ✓Live testing in ChatGPT, Perplexity and AI Overviews
- ✓Prompt-to-page allocation map
- ✓Citation source audit per prompt
- ✓Quarterly prompt refresh
Answer-first paragraph structure
Every section opens with a 40 to 60 word answer-first block that answers the heading as a standalone fact. Answer engines extract these blocks. The rest of the section adds detail. The opening block is written to be cited even if everything after it is ignored.
- ✓40 to 60 word opener per section
- ✓Section opens with the answer, not the setup
- ✓Standalone factual statements
- ✓Detail added below, not before
Definition blocks and original data points
Definition blocks for every technical term used. Original data points that LLMs cannot find elsewhere. The combination produces unique, citable content. Most pages cited heavily by answer engines carry one definition block and 2 to 4 original numbers.
- ✓Definition block per technical term first usage
- ✓2 to 4 original data points per piece
- ✓Source citations for non-original data
- ✓Year and location tagged on every claim
Entity binding
Every piece names the brand, the location and the year early in the body. This binds the entity (your brand) to the topic so when LLMs build citation cards they include you. Pages without entity binding rank but rarely get cited.
- ✓Brand name in first 100 words
- ✓Location specified (London, UK)
- ✓Year referenced (2026)
- ✓Repeated entity reinforcement throughout
FAQPage and Speakable schema
Every AEO page carries FAQPage and Speakable JSON-LD. Speakable lets voice assistants read the page aloud. FAQPage is the format Google AI Overviews extracts from most often. Schema is validated weekly in Google's Rich Results Test.
- ✓FAQPage schema on every page
- ✓Speakable schema on FAQ blocks
- ✓Rich Results Test pass before publish
- ✓Schema kept current with source content
Citation tracking and reporting
AEO performance is measured in citations, not rankings. We track which prompts cite your brand in ChatGPT, Perplexity and Google AI Overviews. Citation tracking runs monthly. Pages that get cited produce branded search and direct visits at a higher conversion rate than cold organic.
- ✓Monthly citation audit across answer engines
- ✓Per-prompt citation tracking
- ✓Branded search uplift attribution
- ✓Citation-to-traffic and citation-to-revenue tracking
Our AEO content process
Prompt research
Test the prompts your buyers use. Map each prompt to a target page. The map becomes the editorial brief queue.
Brief and write
Every brief specifies the answer-first openers, the question H2s, the original data points and the schema. Writers produce against the brief.
Publish with schema
Every page ships with FAQPage and Speakable schema validated. GSC URL Inspection within 24 hours.
Track citations
Monthly citation audit. Pages cited heavily get strengthened. Pages not cited get rewritten with stronger entity binding.
"In 2026 AEO is a separate growth channel from SEO. Rank and cite are different jobs. Build for both."
What Makes Us Worth Paying For
Transparency about what's working. Honesty about what isn't. A management structure where the person who built your account is the person managing it.
AEO-native
Every page built for both Google and the answer engines.
Citation tracking
Monthly audit of who cites your brand and for what.
Original data
Pages with original numbers get cited 4x more often.
Common Questions
Everything you need to know about our services, pricing, and process.
Still have questions? Talk to us