Email and WhatsApp Marketing London
What is email and WhatsApp marketing for ecommerce?
Email and WhatsApp marketing for ecommerce is the discipline of running automated and broadcast campaigns across email and the WhatsApp Business API. For a London brand in 2026 it covers welcome flows, cart abandon, post-purchase, replenishment, behavioural segmentation, broadcast campaigns, multilingual AI chatbots and unified inbox routing. We run the programme on Aiyri (https://aiyri.ai), our AI-powered CRM and automation platform, which combines WhatsApp, email, SMS, social DM and web chat in one inbox.
What our email and WhatsApp programme covers
01 · Email flow design and broadcasts
Email remains the highest-margin owned revenue channel for UK retailers. Mailmodo's 2024 Email Marketing Benchmark cites that mature ecommerce email programmes deliver 25 to 40 percent of total revenue. We design welcome, cart abandon, browse abandon, post-purchase, replenishment, review request and win-back flows inside Aiyri. Broadcasts are segmented and timed to UK retail rhythms.
02 · WhatsApp marketing and automation
WhatsApp is the fastest-growing UK marketing channel in 2026. Per Meta's 2024 Business Messaging report, the WhatsApp Business API delivers a 98 percent average open rate and 45 to 60 percent click-through rate on properly opted-in campaigns. We design WhatsApp template campaigns, broadcast lists, opt-in flows and conversational marketing journeys inside Aiyri.
03 · Unified inbox
Aiyri consolidates every customer conversation into a single inbox: WhatsApp messages, emails, Instagram DMs, Facebook Messenger, web chat, calls and SMS. The unified inbox routes incoming messages to the right team member with full conversation history and AI-assisted reply drafting, reducing response time.
04 · Multilingual AI chatbot
Aiyri's AI chatbot supports 90+ languages. For London brands serving multilingual customer bases (22 percent of London residents per 2021 UK Census), the chatbot handles first-touch responses, qualifying questions and routing without human agent involvement. Bot handover to human agent triggered by complexity or sentiment.
05 · Segmentation and behavioural triggers
Aiyri segments customers by RFM (recency, frequency, monetary value), product affinity, and CRM lifecycle stage. Campaigns sent to segmented audiences typically earn 2 to 4 times the revenue per send. Behavioural triggers fire flows automatically based on page views, cart adds, or purchase events.
06 · Reporting and CRM analytics
Aiyri reports revenue per recipient, flow performance, broadcast performance, WhatsApp conversation costs and channel-level attribution. Dashboards refresh in real time and integrate with Google Ads, Meta Ads and Shopify for closed-loop reporting. Monthly one-page summary built for the brand owner.
Our email and WhatsApp marketing process
Audit
Current email and messaging programme audited. Deliverability checked. Opt-in compliance reviewed. Output: one-page summary of gaps and quickest revenue wins.
Build
Aiyri account configured. Domain authentication (SPF, DKIM, DMARC) set up. WhatsApp Business API provisioned. Core flows built.
Campaign cadence
Broadcast calendar planned monthly. Segmentation logic deployed. WhatsApp template campaigns submitted for Meta approval.
Optimise
Monthly performance review. Quarterly programme refresh. Compliance re-audit every 6 months.
"WhatsApp's 98 percent open rate is not a typo. It is the reason WhatsApp is the fastest-growing UK ecommerce channel in 2026."
What Makes Us Worth Paying For
Transparency about what's working. Honesty about what isn't. A management structure where the person who built your account is the person managing it.
Aiyri-powered
Our own AI CRM and automation platform. 14-day free trial available.
Compliance first
UK PECR, GDPR and ICO opt-in rules built into every campaign.
Unified inbox
Every channel in one place. No conversations lost.
Common Questions
Everything you need to know about our services, pricing, and process.
Still have questions? Talk to usSources
- Aiyri official product and pricing pages, https://aiyri.ai, 2026
- Meta Business Messaging Report 2024
- Mailmodo Email Marketing Benchmark Report 2024
- UK ICO PECR Guidance on Electronic Marketing, 2024
- UK Census 2021, Office for National Statistics, London first-language data