Google Ads Management London

Account structure

Most underperforming Google Ads accounts share one root cause: bad structure. We rebuild your account around buying intent with single-theme ad groups, tight keyword sets and clean campaign segmentation. Structure decides everything that comes after. Bad structure cannot be optimised, only replaced.

• Single-theme ad group design
• Branded and non-branded separated
• Device and audience segmentation where useful
• Naming convention you can read in three years

Keyword and intent research

Search-volume keywords are not the same as revenue keywords. We map the search terms your London buyers actually use at each funnel stage, filter for commercial intent and cut budget-exhausting terms ruthlessly. The keyword list ties to revenue, not impressions.

• Intent classification per keyword
• Long-tail and modifier mining
• Competitor SERP auction insight review
• Quarterly keyword refresh

Smart bidding

Target CPA, Target ROAS and Maximise Conversions only work with good conversion data. We rebuild tracking first, then layer smart bidding with margin-aware targets so the algorithm optimises for profit, not noise. Bid strategy is reviewed monthly as data accumulates.

• Margin-aware Target ROAS
• Conversion value rules where applicable
• Bid strategy report monitored monthly
• Seasonality and promo adjustments

Ad copy and creative

Ad copy is the cheapest CRO lever in PPC. Every headline tests a different value proposition. Responsive Search Ad assets are written to assemble well, not by accident. Performance Max asset groups carry briefed creative, not whatever the algorithm scraped from your site.

• Headline testing across 15 RSA slots
• Description copy tied to intent
• Performance Max creative briefs
• Ad strength versus conversion rate tracked

Negative keywords and waste reduction

Most London Google Ads accounts waste 18 to 35 percent of budget on irrelevant search terms. We mine the search terms report weekly, add negatives, exclude bad placements and remove the noise before the algorithm learns it. Waste compounds. Cleaning compounds faster.

• Weekly search term review
• Negative keyword libraries per niche
• Placement exclusion lists
• Brand safety controls on Display and YouTube

Reporting and optimisation

Weekly review. Monthly report. Quarterly strategy refresh. Every decision is tied to revenue, not platform-reported clicks. You see CPA, ROAS and revenue against target every week, with one-line context on what changed and why.

• Weekly account review cadence
• Monthly report against CPA and ROAS targets
• Quarterly strategy refresh
• Single dashboard for finance and marketing