Google Shopping Agency London

Product feed optimisation

The feed is the ad. Title, description, images, GTIN, brand, product type and custom labels all influence what Google shows and to whom. We rewrite titles for query coverage, fix image quality, populate every recommended attribute and feed-flag low-margin SKUs out of bidding.

• Title rewrites with query coverage
• GTIN and brand population
• Custom labels for margin and seasonality
• Image quality and background audit

Performance Max asset groups

Asset groups are the new shopping campaign. We segment by margin tier, by category and by seasonality. Each group carries briefed creative, audience signals and a separate Target ROAS. The algorithm gets quality inputs, then it actually learns.

• Margin-tiered asset groups
• Briefed creative per group
• Audience signals not just lists
• Per-group ROAS targets

Standard Shopping support

Standard Shopping is still useful for brand defence, very large catalogues and accounts that need granular bid control PMax does not give. We run Standard alongside PMax where it earns its place. Both report into one revenue dashboard.

• Brand Shopping segmentation
• Bid adjustments by device and audience
• Negative keyword application
• Pre-emption of PMax cannibalisation

Margin-aware bidding

Most retailers bid on revenue. We bid on margin. Conversion value rules tag profitable categories with higher values. Loss-leader SKUs are excluded from bidding. The algorithm chases the products that actually make money, not the cheap clicks.

• Conversion value rules per category
• Loss-leader exclusion
• Profit-weighted Target ROAS
• Margin data sync from CRM or back-office

Negative placements and audience signals

Performance Max benefits from clear audience signals and clean placement controls. We seed in-market and customer-match audiences, exclude irrelevant content categories and brand-safety problem domains, and review search themes weekly to keep PMax targeted.

• In-market and customer-match seeding
• Brand-safe content category exclusions
• Search themes review
• Placement-level exclusions where exposed

Feed monitoring and dynamic remarketing

Disapproved products are silently lost revenue. We monitor Merchant Center disapprovals daily, fix them in the feed, and re-submit. Dynamic remarketing pulls product-level creative back to past visitors with the right product, not a generic banner.

• Daily disapproval monitoring
• Feed rule corrections
• Dynamic remarketing campaigns
• Out-of-stock automation