On Page SEO London

Title and meta rewrites

Every page gets a unique, click-driving title under 60 characters and a meta description under 155. The primary keyword sits near the front of the title. The description leads with the answer, not the brand. Click-through rates routinely lift 20 to 60 percent within 30 days of the rewrite.

• Primary keyword near the front of the title
• Unique meta description under 155 characters
• No duplicate titles anywhere on the site
• A/B test variant captured for high-value pages

Heading hierarchy

One H1. Logical H2 and H3 structure. At least three H2s phrased as questions, because question-format headings are extracted as featured snippets and AI Overview citations. The hierarchy reads like a working outline of the page, not a series of marketing slogans.

• Single H1 per page
• Question-format H2s for AEO citation
• H3s nested under H2s, never out of order
• No styled paragraphs masquerading as headings

Answer-first content

The first 40 to 60 words of each section answer the heading directly as a standalone fact. AI Overviews, ChatGPT Search and Perplexity all extract these blocks. The rest of the section adds detail. The opening block is written to be cited even if everything after it is ignored.

• 40 to 60 word answer-first block per section
• Section opens with the answer, not the setup
• Entity name, location and year stated near the top
• Original data points referenced where possible

Internal linking

Every supporting page links upward to the pillar. Every pillar links sideways to its cluster. Anchors use natural language, never "click here". Internal linking alone has moved client pages from position 14 to position 5 in under 30 days when the link graph was the missing variable.

• Cluster to pillar links on every article
• Pillar to cluster links on every service page
• Descriptive anchor text, no generic CTAs
• Orphan pages eliminated in the audit step

Image SEO

Descriptive alt text. WebP and AVIF served with fallbacks. Lazy loading below the fold. Hero image preloaded with fetchpriority. Filenames in plain English, not random strings. Most agency sites we audit lose 15 to 30 percent of their LCP score to image weight alone.

• Alt text written for screen readers and SEO
• AVIF with WebP fallback
• Lazy loading below the fold
• Hero image preloaded with fetchpriority

Schema and rich results

FAQPage, HowTo, Service, Article, Breadcrumb and Organization JSON-LD. Validated weekly in Google's Rich Results Test. Speakable schema on FAQ blocks so voice assistants can read answers aloud. Rich result coverage is monitored in Search Console and re-validated after every release.

• JSON-LD on every page
• Rich Results Test pass before publish
• Speakable schema on FAQ blocks
• Search Console rich results monitoring