Keyword Research London
What is keyword research?
Keyword research is the process of finding the search terms your customers use, scoring them by intent and competition, and choosing the ones you can realistically rank for. In the UK market it has to account for British spelling, regional terms, and the difference between London search behaviour and the rest of the country. Done well, it is the SEO plan. Everything after is execution.
How we map keywords for London businesses
Seed and expand
We start with the services you actually sell and pull every meaningful variation from Search Console, Ubersuggest, AlsoAsked and manual SERP scrapes. The seed list grows from a handful of services into 500 to 2,000 candidate terms, each tagged by language, location and seasonality. Nothing is added without a reason.
- Search Console query export, last 16 months
- Ubersuggest UK keyword pull
- AlsoAsked and People Also Ask extraction
- Branded vs non-branded separation
Intent classification
Each keyword is tagged informational, commercial, transactional or navigational. Ranking the wrong intent wastes months. A page targeting "what is SEO" cannot rank for "SEO agency London" no matter how good the copy. We tag every term so each one lands on the right page type.
- Four-way intent classification on every term
- Page-type mapping by intent
- Buyer journey stage tagging
- Cannibalisation flagging at the intent level
Competitor gap analysis
We map what your top three London competitors rank for that you do not. Quick wins surface immediately. Strategic gaps inform the editorial calendar for the next two quarters. Most clients find 40 to 120 terms in this step that they could rank for within six months without writing a single new page.
- Top three competitor visibility maps
- Gap list ranked by traffic potential
- Quick wins separated from long-bets
- Quarterly refresh on the gap analysis
SERP feature audit
Featured snippets, People Also Ask, AI Overviews, Map Pack, video, image pack. Every SERP feature is a separate rank-and-format problem. We score each target keyword for the feature you can realistically win and write the page brief around it. Snippet content is structured to be extractable.
- Per-keyword SERP feature scoring
- AI Overview citation feasibility
- People Also Ask harvest
- Map Pack inclusion strategy where relevant
Difficulty and opportunity scoring
We do not trust Ubersuggest's difficulty number on its own. We factor domain authority, current ranking, intent match, SERP volatility and link gap. The output is a difficulty score that reflects whether you specifically can rank for this term, not whether anyone can. That changes the prioritisation completely.
- Multi-factor difficulty scoring per term
- Domain-specific opportunity weighting
- Realistic time-to-rank estimate
- Effort-vs-revenue prioritisation matrix
The rankable list
A prioritised target list with primary, secondary and supporting keywords for every page on your site. Delivered as a working Google Sheet. Each row maps to an existing page or a recommended new page. Each row carries an intent tag, a SERP feature target and a 90-day priority score.
- Primary, secondary and supporting keyword columns
- Page-level allocation, no two pages compete
- Intent and SERP feature tags
- Live sheet updated quarterly
Our keyword research process
Discovery call
30 minutes. We learn the business, the margins and the deals you actually want. Vanity keywords are flagged and dropped before they enter the process.
Data pull
GSC, GA4, Ubersuggest, AlsoAsked and manual SERP review across London. Last 16 months of Search Console history.
Mapping
Each keyword is mapped to an existing page or a recommended new page. Cannibalisation is resolved by reassigning duplicate primary keywords.
Delivery
A working keyword map in Google Sheets, content briefs ready for production, and a 90-day publishing plan you can hand to writers.
"The keyword map is the SEO plan. Everything after is execution."
Common Questions About Keyword Research
The right keywords. The right pages. The right order.
Find out what your London competitors rank for that you do not.
Book a Keyword Audit