Link Building London
What is link building?
Link building is the process of earning hyperlinks from other websites to yours. Each editorial link from a credible site signals trust to Google. The discipline today is closer to digital PR than the link exchanges of a decade ago. Quality over quantity, every time. The wrong links can sink a London site as fast as the right ones can lift it.
What our link building covers
Digital PR
Story-led campaigns picked up by UK national and trade press. The strongest links a London business can earn. We build the story around data your business already has, pitch it to journalists who actually cover the space, and earn coverage that links back. The links last because the coverage is real.
- ✓Data-led story building
- ✓Targeted journalist outreach
- ✓UK national and trade press placement
- ✓Coverage tracking and link verification
Niche edits
Existing articles on relevant UK sites are updated to include a link to yours. Fast, contextual and expensive. The cost reflects the editorial integrity of the site. We never buy links on sites Google has flagged or on link networks. Every placement is verified for traffic, topical relevance and link profile health.
- ✓Topical relevance scoring
- ✓Site traffic and authority audit
- ✓Link profile health check
- ✓Anchor text and surrounding copy review
HARO and SourceBottle
Journalist requests answered by your experts. Coverage in publications your buyers read. We monitor the daily queries, draft your responses in your voice, and place expert commentary in trade press and national outlets. Response rates run 8 to 15 percent. The links earned this way carry strong topical authority.
- ✓Daily HARO and SourceBottle monitoring
- ✓Expert response drafting in your voice
- ✓Quote and link verification
- ✓Monthly placement tracker
Resource pages
University, local council and association pages that link to relevant UK businesses. Resource page outreach is slower than digital PR but the links carry institutional weight. We identify the pages, pitch the inclusion and follow up across 4 to 6 weeks. Conversion to placement runs 5 to 10 percent.
- ✓UK university and council page sourcing
- ✓Trade association resource lists
- ✓Multi-touch outreach across 4 to 6 weeks
- ✓Institutional placement reporting
Broken link recovery
Find broken links on relevant pages, offer your content as the replacement. High response rate because you are solving a real problem for the linking site. Most months we place 2 to 6 links per client through broken link recovery. Topical relevance is the only filter we use.
- ✓Topical broken link discovery
- ✓Relevant content match
- ✓Personalised outreach
- ✓Follow-up cadence
Brand mention reclamation
Unlinked mentions of your brand across the web are converted into links. The site already chose to mention you. Asking for the link is a low-friction follow-up. Most brands have 20 to 200 unlinked mentions waiting to be reclaimed. We surface them and reach out.
- ✓Continuous brand mention monitoring
- ✓Unlinked mention list
- ✓Polite reclamation outreach
- ✓Monthly reclamation report
Our link building process
Audit
Current backlink profile, toxic links flagged, gaps to competitors mapped. The audit informs disavow and prospecting.
Strategy
Target sites by relevance, authority and audience overlap. Each prospect is scored before outreach begins.
Outreach
Personal pitches. No mass templates. Every email is read before send. Response rate is the operating metric, not send volume.
Report
Live link tracker. Every earned link logged with URL, anchor, date and the campaign it came from. Disavow updated quarterly.
"Editorial links are the only ones that hold through algorithm updates."
No PBNs
Private blog networks die in algorithm updates and take rankings with them.
Editorial only
Every link is editorially placed by the site owner. No paid link schemes.
Anchor diversity
A natural mix of branded, generic and exact-match anchors.