Local SEO London

Google Business Profile

Setup, optimisation, categories, services, products and posts. Weekly updates keep the profile active and signal recency to Google. We rebuild the profile from scratch when categories are wrong, then maintain it with content posts, Q&A responses and offers. A neglected profile loses ranking even if the website is strong.

• Primary and secondary category audit
• Service and product catalogue build
• Weekly post schedule
• Q&A monitored and answered

Map Pack ranking

The top three results on Google Maps drive most local clicks. Position one typically takes 35 to 45 percent of total local search volume. We optimise location signals, proximity factors and prominence factors so your profile lands in that top three across the postcodes you actually serve.

• Postcode-level Map Pack tracking
• Proximity, prominence and relevance optimisation
• Local pack snippet content
• Review and photo velocity

Local citations

Yell, Thomson Local, FreeIndex, Scoot, Hotfrog and 35 more. Consistent name, address and phone across every UK directory that matters. Citation inconsistency is one of the most common reasons local rankings stagnate. We audit, correct and monitor monthly.

• 40+ UK directory audit
• NAP consistency across every citation
• Duplicate listing removal
• Monthly citation health monitoring

Local landing pages

Borough or town pages with unique content, embedded maps, local schema and trust signals specific to the area you serve. Pages that copy the previous borough with a name swap get filtered as doorway content. We write each borough page as a standalone editorial piece. For our work outside London, see SEO Agency Surrey covering Leatherhead, Reigate, Cobham, Oxted and 40+ Surrey towns.

• One landing page per genuinely served borough
• Embedded Google Map
• LocalBusiness schema scoped to the borough
• Unique content, no template copy

Review velocity

A repeatable process for asking, capturing and responding to Google reviews. Star rating, review count, recency and keyword content in review text all influence ranking and click-through. We treat reviews as a ranking factor, not a marketing afterthought.

• Post-purchase review request automation
• Negative review response template and process
• Keyword-rich review prompts
• Monthly star rating and velocity report

Local link building

Sponsorships, local press, local business associations, chambers of commerce. Real links from real London publications. Local links carry weight specific to local ranking. We build relationships, not link networks. Each placement is editorially earned.

• Local press outreach
• London business association memberships
• Sponsorship and event-based linking
• Borough-level publication targeting